10 October 2022

6 Qualities of a Great Graphic Design Agency in Hampshire

6 Qualities of a Great Graphic Design Agency in Hampshire

Have you ever thought about hiring a graphic designer for your business? Outsourcing work can seem daunting, but entrusting your business branding and design to a professional third-party agency can be the best decision you can make.

As graphic designers in Hampshire, we love working with a wide range of businesses and making their designs more effective. In fact, nothing makes us happier than when a client tells us of the positive experience they’ve had and how our design has helped them and their businesses!

How to Know You’re Hiring the Right Local Graphic Design Agency

We understand that some business owners may have doubts before making a crucial marketing decision like outsourcing graphic design services.

However, to put your mind at rest, working with a professional graphic design company is not the same as commissioning a freelance graphic designer or a graduate that’s just beginning to branch out.

However, that doesn’t mean you shouldn’t do your research. You need to make sure you’re happy with the design agency you choose, and they could potentially become a long-lasting supplier for your company. Developing excellent supplier relationships is as important as developing amazing ones with your customers.

To help you find that perfect design company, we’ve outlined six vital things to spot as you explore your options.

6 Things to Look for in a Design Agency

  1. A fantastic graphic design portfolio

Whatever your design needs, whether it’s a series of social media templates, print materials, digital brochures or a broader marketing project like a rebrand or brand refresh, you can get a good idea of how your local design agency works by looking at their portfolio and case studies.

Look at some of their past design projects and see how similar they are to yours, while looking at the visual elements themselves to see if you like a particular design style.

As a bonus, the graphic design team may also work with you to piece together essentials (for example, design briefs), making the process easier and more effective for you.

  1. Experience in similar projects

Every project has a scope, i.e. the required amount of work that needs to be done, whether this is a simple logo design project or a more complex brand identity design project. You’ll need to ensure your design team can handle the scope of your project.

At Abstract Creative Studio, we can help in every aspect of visual design, whether on a one-off basis or on ad-hoc projects. We have scalable social media design and logo design packages and monthly credit packages for clients that require regular, ongoing cost-effective design. We can tailor our services to suit your business and marketing strategy.

  1. Great reviews and testimonials

Google reviews are helpful tools for finding out how others found a design agency’s service, which can help you narrow down your choices further. Since the designers don’t control these interpretations, you can expect largely accurate feedback from past or present clients.

  1. Collaborating with you and your partners

Any graphic designer will value feedback and input to get your designs to where they are needed. The best types of graphic designers are ones that work with you, rather than for you, and will take ownership of getting your design elements to the level you want them. When you speak to your agency directly, you’ll get a good flavour of how collaborative they’ll be to work with.

  1. Trust

The best graphic design agencies are ones you could work with on a long-term basis. Any long-standing supplier relationships are always built on trust, so take the time to get to know your designer and ensure you’re on the same page. The more you trust your graphic design company, the less you’ll have to worry. Plus, they will develop a stronger understanding of your business the more you work together, making the process easier in the long run.

  1. Customer focus

A graphic design company that thinks about your customers with any design work they complete for you will offer far more than agencies that don’t. You’ll get far more out of working with a customer-focused design company.

Abstract Creative Studio design with your customer in mind, meaning that your visual elements will be tailored specifically to engage your target audience, while still reflecting your visual brand identity and positioning.

Any Questions Before Hiring Hampshire Graphic Designers?

We understand if you need us to answer any questions before jumping right into beginning any graphic design work, so why not book a free consultation with us? We can discuss what you’re looking for and whether we’re the right graphic design, logo and branding agency for your business.

We are an award-winning design agency based in Hampshire and work with numerous clients in Berkshire, Surrey and the surrounding areas.