13 August 2021
When you think of iconic logos, which example immediately springs to mind? Some of the most popular options include Apple, Microsoft, Twitter, Instagram, and Coca Cola, to name just a few. This is because these brands all have professional, instantly recognisable logos, which, even if you’re not a customer of these businesses, have stood out and become synonymous with that brand.
As we’ve established in a previous blog, branding goes beyond your cool logo designs. However, your business’ logo is one of the most crucial aspects of growing and developing your brand and greater marketing strategy.
Everyone has opinions on what a good business logo should look like; some may say a more straightforward design is better, whereas others may say the opposite. However, one thing is as clear as day - a professional logo is easily identifiable, compared to one that’s low-quality and been done on a shoestring budget.
If you’re a business owner, when thinking of your company’s logo design, you have probably explored several different ideas. Not just that, but there’s a good chance that you’ve thought about the colour, typography, iconography, text, font and all the other important aspects of a creative logo that, when combined, give your business a recognisable and professional face.
While exploring your business logo ideas, you should always think carefully about how your logo can convey a message to your customers. Professionally designed logos can instantly strike a chord with your customers and give the impression that your business is reputable. The same cannot be said for budget or cheap logos that haven’t been designed with your customers in mind.
What is the most identifiable part of a business? Most people would agree that it’s the logo.
Even the most simple logo design forms a vital component of a business’ brand, identity and any marketing materials they may distribute. A well-designed business logo represents your business well, allowing you to attract the right types of customers with digital or printed marketing collateral. Spending the right amount on a professional logo is vital. It is the best way to associate consumers with your brand, which you can then leverage in printed leaflets, postcards, business cards, company headed paper, websites, social media graphics and much more.
Why else should you invest in high-quality logo design services?
First impressions count for almost everything, so having the best logo design possible maximises your chances of landing customers who will trust you to deliver the service they expect.
You can often tell whether a professional logo design company takes itself seriously by looking at its past work. If they’ve perfected new logos or successfully helped their clients rebrand, you know they’re best placed to do the same for your business.
Your logo is a fundamental foundation block upon which you can build, develop and grow your brand. Securing that initial identity is essential to promote your business in similar, professionally designed materials, which graphic design agencies like Abstract Creative Studio can help with.
If a graphic and logo design company employ full-time, experienced designers, it often means those companies take themselves and their work incredibly seriously. Agencies that encourage creativity and abstract ideas (wink wink) with staff mean these values often translate well in projects. Professionalism and individuality within graphic designers usually reflect in their clients’ logos and supporting graphics.
Investing in professional logos benefits you in the long term. Even if you’re a startup business owner, don’t be put off by any upfront costs because, ultimately, you’re investing in your business for several years. As your brand reputation grows - thanks to a professional logo - so will your customers’ trust in you. More faith leads to more conversions.
If you’re a startup business, it’s clear to see how important it is to get the right logo designed from the beginning. Although it’s possible, it’s more challenging to change your logo down the line. However, striking that chord right the first time is definitely more beneficial.
If you’re established, a rebrand project from Abstract Creative Studio could be just what you need, if you want to retain more of the right customers while targeting swathes of new ones too. Either way, we’re here to help.
If you’re ready to take that step towards perfecting your business logo, you may benefit from one of Abstract Creative Studio’s three logo design packages - Logo Essential, Logo Premium and Logo Ultimate.
To discuss logo design services for your business and get a quote, speak to our friendly team today!